ADVERTISING AND SALES PROMOTION NOTES FOR BBA

                                                                       

ADVERTISING AND SALES PROMOTION NOTES FOR BBA 

Advertising - Advertising is a non-personal of communication information related to the promotion of an Idea representation of goods and services with an objective to create demand.

Feature of advertising 

1. Paid form  
2. personal presentation 
3. Speedy and Mass Communication
4.  Identify sponsor
5. Promote information about the product or services to prospective buyers 
6. Advertising is an important part of the marketing mix

                                                          

1.Paid form - Paid forms only that attend to the seller on which he and she has spent some money to communicate information to the consumer with the increase and expenditure some information related to some products or services is published. It will not be called advertising. It may be called the propaganda of publicity. Thus any information about a product communicated free of cost cannot be termed as advertising.

2. Impersonal presentation -  Advertisement is non-personal of information in other words the advertiser and the consumers do not come into personal contact.

3. Speedy and Mass Communication - Advertising is a speedy medium of communication desire bring speed with the operational area is very fast. In other words. It reached the million of people simultaneously.

4.Identify sponsor - Another feature of advertisement is that it is sponsor can be identified whenever it come across the advertisement. It is sponsor is easily recognised observable. It sponsor can be either seller of the product of that product or services if due to some reason it is difficult to identify the sponsor then information why is called advertisement it will call propaganda stability.

5 Provide information about the product or services to the prospective buyer 

6.Advertising is an important  of marketing mix.

Characteristics of advertisement 

1. It is non personal communication to a specific consumer 
2. it is made from it individual spoken and written 
3. it present the mass message about the product ability in the market 
4. it create interest in the mind of the buyer about the product. 
5. It is the promotion of Ideas good and services. 
6. It is a General terms used for all types of publicity 
7. it coverage the mass of manufacture or failure to the target customers. 
8. It is a part of promotion.

Advantage of advertisement

1.  Increase the sales volume 
2. Profit maximization / increase net profit 
3. Control product price 
4. Secure more dealer 
5. Wide information 

Disadvantage of advertising

1. Add to the cost production and product
2. leads to the price war
3. lead to unique competition promote for unnecessary consumption

Objective for advertising

1. Prepare a ground for sale of new product 
2. creation of demand 
3. Educate  the consumer and the user 
4. Building  up the brand image brand loyalty 
5. Facing the competition 
6. Informing about the product to the consumer user 
7. Performing selling job 
8. Reduction of production and distribution cost 
9. Maintenance of demand

Types of advertising media 

1. Print Media 
2. Outdoor Media - Posters , shrine board , wall writing etc 
3. Electronic media 
4. Direct mail media - sales letter , booklet , brosher
5.  Other media - loudspeaker

Nature of advertisement

1. Advertisement is a science or art's 
2. Advertisement is possessive 
3. Advertisement is a profession.

Scope of advertisement

1. Evolution and development of different media of advertisement 
2. Mass communication to the consumer distribution of wholesale etc
3.  Promotion of the all overall image of confidence and respect for an organization 
4. Increase area of advertising local to regional National and international field 
5. Selection of suitable advertising according to the product

                                                          

Unit 1: Advertising: Meaning, nature, scope, objectives features, types, functions, merits & demerits Approaches of Advertising- DAGMAR & AIDA model (defining Advertising goals for Measuring Advertising Results), social & economic aspects of advertising, Advertising budget

Unit II: Advertising Copy: Concept, elements, and requisites of a good and effective advertising copy, advertising appeals, measuring advertising effectiveness. Advertising Agencies: Concept, role, types, and selection of advertising agencies. Regulating Agencies: Advertising Standards Council of India (ASCI), The Advertising Agencies Association of India (AAAI) 

Unit III: Advertising Planning: Product personality Receptions, objective, Research, /measuring awareness Attitude Brand Usage copy Testing, Art & layout of an advertisement Principles of design, layout stages, the difference in designing of television, audio & print advertisement, internet advertising, evaluation of advertising

Unit IV: Media planning & scheduling: Meaning, features & importance Broadcast & non-broadcast media, Key factors influencing media planning Media Decisions: media class, media vehicle & Media Management

Unit V: Sales Promotion: Concept, Objectives, different types of consumer Schemes & importance. Management of sales promotion - Ethical and legal aspects of advertising and sales promotion in exhibitions, trade fairs, and other methods of promotion Sales Planning and Control: Selection, Training, Motivation, and Compensation of Sales personnel

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